Brand awareness is not just about getting your name out there; it's about building a strong, positive association with your brand in the minds of consumers, which can drive long-term success and sustainability.
For Lashilé we made the recommendation to recruit new customers in shopping area and close to para-pharmacies.
With respect of the KISS principle, we maximized the use of the budget to reach a max of (new) customers.
As a fit with the Marketing strategy, we offered free samples to consumers as a way to promote brand awareness, generate interest, and stimulate trial with a call to action.
A sampling campaign that resulted in a high reach and objectives reached.
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