We managed to increase the INSTORE time spend to 90%, hence optimize the budget efficiencies.
We implemented digital solutions that enhanced the optimization of time-to-market and cost management.
In 2023 we convinced Mondelez to go toward a one-stop-shop principle with Field & Concept.
We onboarded the overall Field Marketing services and today we manage their Merchandising and Brand Activation Campaigns and the POS logistics services.
We also take good care of all the instore Brand Activation Campaigns for Mondelēz International.
In January 2024 we organized a team-meeting with the whole field sales & merchandising team Mondelēz International.👌
In this get-together we looked back on the past achievements and challenges that we faced.
We did also align our ambitions and goals for 2024, we aim for beautiful & delicious results in the new year!